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Best Practices for Curating a Better Dispensary

Best Practices host Steve Alexander joins Zach Weaver and Jill Kielas form The House of Tom Davies to explore how data, design, and storytelling work together to shape a more intentional optical experience.

Reframing your dispensary Part 5 | Doctor's handoff and static frame boards

The more seamless the transition from the exam lane to the optical, the better the results will be in both places - this process, when well executed, will lead to better patient outcomes in a shorter period of time while reinforcing the idea that the doctor and the optical are working together on the patient’s behalf.

Reframing your dispensary Part 4 | Anchoring, variety and matching product to need

By educating thoroughly, honestly, and confidently you establish yourself as an expert who is concerned with the quality of the eyewear with which your patients leave.

Reframing your dispensary Part 3 | learning from retail and merchandising to your audience

Opticians Create Value. Pause. One more time: Opticians. Create. Value.

Reframing your dispensary part 2 | Learning from retail and merchandising to your audience

How you present your products, how your patients and customers see what your office carries has a tremendous amount of influence on whether or not your patients become your customers.

Reframing your dispensary, a guide to optical merchandising

Frame board management can be difficult, time consuming, frustrating and even counterproductive. But it doesn't have to be, read on to learn how to make your life easier and your practice more profitable.

8 eye care marketing ideas to light up your practice this holiday season!

'Tis the season to sleigh the competition and spread some holiday cheer at your practice! Check out these eight simple marketing ideas to glow-up your practice like Rudolph's nose

Seven success strategies for your eye care practice

Growing into and maintaining a successful optometric practice is much more complex than simply finding and taking care of patients.

How OD driven optical pricing boosted revenue by 30%

It has become more apparent by the day that private eye care practitioners can no longer rely on “if you build it, they will come” as a growth strategy. Even less reliable is the adage, “if they come, they will purchase”.