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Best Practices for Building a Specialty Practice

On this episode of Best Practices, Steve Alexander sits down with Matt Rosner to unpack a smarter way to build a specialty practice in eye care. They introduce the 5 Ps framework, a practical lens for evaluating passion, market demand, patient pain, operational commitment, and profitability before investing time and resources.

Pulling Patient Benefits: The Foundation Your Practice Is Built On

Learn why early insurance collection, clear ownership, and preparation matter in your eye care practice.

Best Practices for Maximizing your Electronic Health Records (EHR)

On this episode of Best Practices, Steve Alexander talks with Colton Calandrella about the difference between using an EHR and actually mastering it. Together they break down how curiosity, engagement, and better training reshape the way practices work and why the teams who invest in their systems end up moving faster, cleaner, and with far less stress.

Best Practices for Leveraging Technology in Eye Care

Best Practices host Steve Alexander talks with Bill Gerber of OMG! Optical Marketing Group about how purposeful tech adoption and consistent implementation create a more connected, efficient, and patient-focused practice.

Best Practices for Building a Performance and Wellness Business

Best Practices host Steve Alexander and guest Greg Naes explore how performance eyewear and wellness-focused solutions help eye care practices improve patient outcomes, boost productivity, and drive lasting growth.

Best Practices: Samantha Toth on Company Culture

Best Practices host Steve Alexander and guest Samantha Toth share how eye care leaders can build strong company cultures by fostering connection, appreciation, performance, and growth within their teams.

Best Practices for Cold Start Success

Best Practices host Steve Alexander and guest Erich Mattei share how optometrists can launch successful cold start practices by leading with purpose, planning strategically, and building strong community connections.

Best Practices for Organizational Growth

Best Practices host Steve Alexander and guest Matt Rosner, CEO and co-founder of NeuroVisual Medicine, share how eye care practices can grow sustainably through scalable systems, strong culture, leadership alignment, and repeatable processes.

Medical Insurance, Vision Insurance, and your Billing Team

One of the best elements of working in the eye care industry is how many optometrists, opticians, technicians and other eye care professionals are deeply invested in creating the best possible care experience for their patients.