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Best Practices for Multiple Pair Sales

Multiple pairs have been part of the optical conversation for decades, intellectually we understand that simply offering a one pair fits all solution cannot fully serve the patient or sustain a growing business.

Best Practices for Lab Selection

The most successful practices take a strategic approach to lab selection; they choose lab partners that align with their values, support their workflow, and contribute to both patient care and business growth.

Best Practices for Ongoing Training

Successful optical practices train with purpose. Learn how to build a culture of continuous education through structured programs, clear communication, and team accountability with insights from Spexy CEO Kayla Ashlee in this episode of Best Practices.

Best Practices for Organizational Growth

Best Practices host Steve Alexander and guest Matt Rosner, CEO and co-founder of NeuroVisual Medicine, share how eye care practices can grow sustainably through scalable systems, strong culture, leadership alignment, and repeatable processes.

Best Practices for Cold Start Success

Best Practices host Steve Alexander and guest Erich Mattei share how optometrists can launch successful cold start practices by leading with purpose, planning strategically, and building strong community connections.

Best Practices: Samantha Toth on Company Culture

Best Practices host Steve Alexander and guest Samantha Toth share how eye care leaders can build strong company cultures by fostering connection, appreciation, performance, and growth within their teams.

Best Practices for Building a Performance and Wellness Business

Best Practices host Steve Alexander and guest Greg Naes explore how performance eyewear and wellness-focused solutions help eye care practices improve patient outcomes, boost productivity, and drive lasting growth.

Best Practices for True Entrepreneurship in Eye Care

Best Practices host Steve Alexander and guest Dr. Brianna Rhue explore what true entrepreneurship means in optometry: how intentional leadership, aligned values, and purposeful decision-making can help eye care professionals build practices that create freedom, fulfillment, and lasting growth.

Best Practices for Curating a Better Dispensary

Best Practices host Steve Alexander joins Zach Weaver and Jill Kielas form The House of Tom Davies to explore how data, design, and storytelling work together to shape a more intentional optical experience.

Best Practices for Leveraging Technology in Eye Care

Best Practices host Steve Alexander talks with Bill Gerber of OMG! Optical Marketing Group about how purposeful tech adoption and consistent implementation create a more connected, efficient, and patient-focused practice.

Best Practices for Maximizing your Electronic Health Records (EHR)

On this episode of Best Practices, Steve Alexander talks with Colton Calandrella about the difference between using an EHR and actually mastering it. Together they break down how curiosity, engagement, and better training reshape the way practices work and why the teams who invest in their systems end up moving faster, cleaner, and with far less stress.

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