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Archive

Best Practices for Lens Selection

On this episode of Best Practices, Steve Alexander talks with Adam Cherry about how lens selection quietly shapes the patient experience. Together they explore how materials, frames, and coatings influence comfort, confidence, and long-term trust, and why the smallest lens decisions often have the biggest impact.

Best Practices for Maximizing your Electronic Health Records (EHR)

On this episode of Best Practices, Steve Alexander talks with Colton Calandrella about the difference between using an EHR and actually mastering it. Together they break down how curiosity, engagement, and better training reshape the way practices work and why the teams who invest in their systems end up moving faster, cleaner, and with far less stress.

Best Practices for Leveraging Technology in Eye Care

Best Practices host Steve Alexander talks with Bill Gerber of OMG! Optical Marketing Group about how purposeful tech adoption and consistent implementation create a more connected, efficient, and patient-focused practice.

Best Practices for Curating a Better Dispensary

Best Practices host Steve Alexander joins Zach Weaver and Jill Kielas form The House of Tom Davies to explore how data, design, and storytelling work together to shape a more intentional optical experience.

Reframing your dispensary Part 5 | Doctor's handoff and static frame boards

The more seamless the transition from the exam lane to the optical, the better the results will be in both places - this process, when well executed, will lead to better patient outcomes in a shorter period of time while reinforcing the idea that the doctor and the optical are working together on the patient’s behalf.

Best Practices for True Entrepreneurship in Eye Care

Best Practices host Steve Alexander and guest Dr. Brianna Rhue explore what true entrepreneurship means in optometry: how intentional leadership, aligned values, and purposeful decision-making can help eye care professionals build practices that create freedom, fulfillment, and lasting growth.

Best Practices for Building a Performance and Wellness Business

Best Practices host Steve Alexander and guest Greg Naes explore how performance eyewear and wellness-focused solutions help eye care practices improve patient outcomes, boost productivity, and drive lasting growth.

Best Practices: Samantha Toth on Company Culture

Best Practices host Steve Alexander and guest Samantha Toth share how eye care leaders can build strong company cultures by fostering connection, appreciation, performance, and growth within their teams.

Best Practices for Cold Start Success

Best Practices host Steve Alexander and guest Erich Mattei share how optometrists can launch successful cold start practices by leading with purpose, planning strategically, and building strong community connections.